Friday, February 13, 2009

Beeb to show Beckham!

I can't quite believe it but it is entirely true. Italian football is returning to British screens on Sunday night and with the BBC.

Not a main channel, granted, a Match of the Day special on the Milan derby on BBC3. Just the same, it represents something of a breakthrough after the demise of Channel 5's coverage with the lovely Laura Esposto. Could it be the start of something beautiful?

Well, probably not, since it all relies on Mr Becks. Unless Milan can secure a deal with LA Galaxy his participation in Serie A will come to an end next month. And that will almost certainly kill stone dead any interest the Beeb might have in our games.

On the other hand, if they could keep the Spice Boy it might make Italian football more appetising for next season. And surely they wouldn't just make it a dedicated Milan Channel? Maybe we might see the occasional game involving other sides.

The only thing for certain is that it is good to get more exposure for Serie A - even for just one game. Hopefully the derby is a cracker and whets the appetite for more among the British viewing public. Tell your friends to tune in to BBC3 to ensure it gets good viewing figures and makes a strong case for more matches in the weeks and months to come.

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